5 Reasons Why You Need To Optimize Your Website For Mobile

As you can tell, most people have smartphones today. Heck, you might be reading this blog post on one right now. The point is, you and many other people are using smartphones to access the internet now more than ever. If your website is not optimized for these devices, your customers will not have a pleasant user experience. What will happen then? They will leave your website, frustrated. We guarantee it.

One of the main focuses of any website is to make it easy for anyone to navigate. Having your website optimized for mobile is key, as it does just that. 

Here are the main reasons why you need your website to be functioning smoothly on mobile:

Lots of people browse the internet using their smartphones

63% of adult smartphone owners use their phones to go online. That is a lot, and it's only gaining more traction. If your website doesn't work properly on a smartphone (which it won't if it's not optimized for mobile), this will frustrate your user-base and they will not come back.

You will have more visitors stick around longer on your website

Mobile web design tends to be very clean and simple, and the content being very easy to read. This is a good thing! If this is the case of your mobile-optimized website, you're in for a treat. Your users will be willing to come back multiple times, which leads us to…

You will get more search traffic on Google

Google actually docks you points if your site is not mobile-friendly. As Google receives more searches on smartphones than any other device, they make it top priority when it comes to ranking websites. Want to be on Google's good side? Make sure your website is mobile!

Your call-to-action will be the first thing users see

Having a great looking website that is modern, clean and simplistic is obviously important. Having said that, there will always be one main focal point of your website - and that is, getting people to contact you. When people browse the internet on their phones, a lot of the time they are looking for contact information - phone number, address, e-mail. You can easily place this information at the top of your mobile website, so it is clear-cut and readily available for any user.

Your content will actually be read

If your website is not optimized for mobile, you have to pinch and zoom to read anything. This is extremely frustrating and users will leave your website. However, if your site functions correctly on any smartphone, the text will be bigger and legible, meaning it will be easier to digest.

In conclusion, it is imperative that your website is optimized for mobile. Most people browse the internet using their smartphone today. Not only will Google rank your site higher, but your content will actually be read as well.